Frank Baker

Media Literacy Clearinghouse

Contact Details

Media Literacy Clearinghouse


Frank W. Baker is a graduate of the University of Georgia (ABJ, Journalism). He worked in television news from 1977 to 1986, at stations in South Carolina, Maryland and Florida. In 1987, he joined the Orange County (Orlando, FL) Public School System as an administrator in the areas of Instructional TV/Distance Education. While there, he collaborated with both Time Warner Cable and The Orlando Sentinel (NIE) to bring media literacy education to teachers and students in the nation’s 16th largest school district. ( Upon returning to South Carolina in 1997, he taught a college level media literacy course for educators and developed a nationally recognized media literacy resource website. His 1999 content analysis of all 50 state's teaching standards revealed that almost all states standards include "elements of media literacy." He is past president of the National Association for Media Literacy Education (formerly The Alliance For A Media Literate America) and past vice-president of the National Telemedia Council (NTC). He is a frequent presenter at schools and conferences across the United States. He has presented at the national conferences of the International Reading Association, The National Middle Schools Assn., and the National Council of Teachers of English. Frank worked for South Carolina ETV (PBS network), from February 1998-mid June 2003. He has assisted the SC State Department of Education's English Language Arts team in revising the state teaching standards to include elements of media literacy. Portions of his film study guide to the classic "To Kill A Mockingbird" have been published in Australian SCREEN EDUCATION. He served on the National Council for Teachers of English "Commission on Media" from 2005-2008. His first book, "Coming Distractions: Questioning Movies," was published in January 2007 by Capstone Press. In June 2007, Frank's work was recognized by the National PTA and the National Cable TV Assn. with the national "Leaders In Learning" award. He contributed a lesson plan to the NCTE text: "Lesson Plans for Creating Media-Rich Classrooms" His second book, "Political Campaigns & Political Advertising: A Media Literacy Guide" was published June 30, 2009 by Greenwood Press. He authored a chapter on media literacy in the 2010 ASCD text "Curriculum 21: Essential Education for A Changing World." His third book, "Media Literacy In The K-12 Classroom," will be published in early 2012 by ISTE, Currently, he is an educational consultant.